Legal Heat Names Circletree Its National Creative and Media Agency of Record
Self–defense educator has consolidated all media and creative under one roof.
CE has just won its first account after the recent restructure into a speed–driven communications holding company, and Executive Chair and Global CEO Kyle Borgman is looking forward to driving them to the top–tier of the self–defense industry.
The win comes after a series of new hires across the network; Joshua Allegrucci has joined Circletree Media as Creative Director and boasts impressive past client experience with ExxonMobil, OfficeMax, the National Security Agency, and the United States Air Force, just to name a few. Andrea Thompson, former SVP at McCann Health NYC will be joining CE’s board of directors as a Non–Executive Independent Director and Creative Committee Chair.
“Legal Heat chose us for a key reason,” Kyle Borgman emphasized, “Our speed–at–scale and agility is unmatched across other holding networks and agencies in general.” This does not come as a surprise considering CE’s recent emphasis on horizontal unification, an approach that could change the industry for years to come.
The self–defense industry is often scrutinized across the United States, CE seems to believe they can change that image for good.
“Defending yourself and your family when you’re in danger is never wrong,” Vice President of Media Investment Capen Brendle explained, “But the industry image has been tainted due to the aggressiveness of a lot of industry competitors, we’re here to show that being an aggressor has no place, but being a defender of yourself and your loved ones does.”
CE’s entire network will have a hand in this project in one way, shape, or form and that’s exactly why they are structured the way they are Kyle explained, “The fact that we can take a horizontal approach to staffing talent while maintaining that single point of communication simultaneously is going to help make this project a home run.”
New beginnings, new ideas, and new speed are the future for Legal Heat