communication group of its kind offering world-class communications,
commerce, and consumer experience services.
life. That daunting situation endured by Kyle was the catalyst for what has become the foundation for the world’s first horizontally unified communications
holding group embracing speed for global, multi-national, regional, and local clients.
Kyle has always had what some would call the “entrepreneurial bug”. From selling hand-drawn posters of peoples’ names to hang on lockers on the sixth
grade to embarking on a journey to cure cancer leveraging the behavioral science behind aromatherapy as a senior in high school. Although his mind was
continually focused on the “next big thing”, he was also focused on the next Friday night football game in those days.
Being a devout athlete, he experienced multiple ACL tears throughout his high school and collegiate career. After the third tear, his collegiate athletic
trainer notified him that playing football any longer was not an option. At that point, the university pulled his athletic scholarship. It was at that time Kyle
decided to start a financially focused advertising agency.
Years afterward, Kyle designed a concept applicable to holding groups in the marketing industry called Horizontal Unification™. This specific concept
provides clients the ability to work with a marketing group that can apply horizontal staffing to their project, meaning the best talent is working, while
maintaining the advantage of a small boutique unitary agency no matter how large or fast CE grows, meaning there is a singular access point into
the group for clients which drives speed and simplicity; a marketers two favorite words in today’s age. Horizontal Unification™ also creates speed and
simplicity within CE itself across the dedicated client teams which has historically been an issue for other marketing groups.
Kyle implemented this structure into CE when it was an advertising agency and watched it morph into the marketing communications group it is today,
the first of its kind driving financial results for clients across the globe.