Keurig Dr. Pepper – Sweepstakes of the Century


Good business is always a good idea – that means dependability, reliability, and trust.

That’s why the Fortune-500 beverage conglomerate, Keurig Dr Pepper, came to us with a heavy ask. Our assignment was to bring their newest customer giveaway to life from a creative standpoint, starting with a presentation for partners and moving through to the creative assets for consumers to see within the coming 10-day period.

Obviously, we left the briefing off to the races… After an intensive collaboration session with Dr Pepper’s customer marketing team, we decided to take a simplistic but friendly approach to the creative’s personality to ensure that attention was grabbed efficiently.

We pieced together a variety of assets for window signage, point of purchase, and social media content marketing which helped bring the biggest giveaway of the year to life!

9-day project completion turnaround