SOLiD Technologies – Reintroducing the Alliance DAS


The South Korean-based connectivity giant, SOLiD Technologies, was looking to step up their marketing efforts due to internal predictions to slow years coming ahead.

Instead of suggesting an increase in advertising dollars or marketing program allocations, we suggested that they improve the quality perception of their main product, the Alliance DAS. Afterwards, integrating the updated styling directly into the sales presentations themselves with the goal to demand a higher price point to effectively combat an inflationary economy and provide a much higher quality brand image comparable to the competitive set at the point of purchase.

The creative approach was to position them as the “Apple Phone” of the connectivity industry.