After multiple Diverge Days with Gecko’s internal sales and marketing staff members, the decision was made to move forward with personalized campaigns across their top 5 highest priority accounts and prospects.
Ensuring sales messaging was aligned with marketing messaging for each account, we activated one campaign across each account focused on positioning Gecko as the perfect option to supply the specific service that the account would purchase.
Efficiently and effectively, our team was able to successfully hand off DSP management to Gecko’s dedicated marketing team while keeping advertising and creative personalized across each account and executing with incredible speed.
Speed and simplicity bring results – results in that matter.